Introduction
The Mexican Fiesta is the biggest celebration of Hispanic culture featuring games, food, and live music. Since 1987, the Wisconsin Hispanic Scholarship Foundation has fundraised over 1.7 million in scholarship dollars for young Hispanic students.
This project was created as a way to give the Mexican Fiesta a brand new look, while also celebrating Mexican design and aesthetics.
Client: Wisconsin Hispanic Scholarship Foundation
Deliverables: Brand, identity
Initial Concepts
Final Concept
